White Label Online Casino Solutions: Features and Tips If you are considering starting an online casino, you may have heard the term “white label solution.” For entrepreneurs and individuals interested in entering the gaming industry, understanding the features and benefits of white label casino platforms can be beneficial. These platforms not only provide a clear understanding of how a casino operates, but they also facilitate the process of starting and growing a new casino business. In this article, Casinnovate aims to provide a comprehensive analysis of white label solutions, covering their functionality, associated costs, pros and cons, as well as additional tips. We will explore popular providers of these platforms and discuss their offerings in detail.
What Exactly is a White-Label Casino Solution? White labeling is not limited to the iGaming industry, but is a common concept across various industries. Essentially, white labeling allows a company to take an existing product or service and brand it as its own. This description provides insight into the services offered by companies that provide white labels: they provide a pre-built, pre-licensed, and fully functional casino platform that an aspiring entrepreneur can use as an independent business. Both parties involved in the process, the white label provider and the acquiring company, share in the profits generated from the newly launched casino, although fees and costs may vary depending on the agreement between the parties. Now that we understand what a white label solution entails, let us explore how it operates step-by-step.If you are planning to enter the online casino industry through a white label partnership with a B2B casino platform provider, it is important to familiarize yourself with the following steps, as most providers follow a similar process. While there may be variations in details, such as costs, depending on the specific provider, this guide will provide a general understanding of what to expect when entering the industry. Initial Purchase and Setup: Your journey begins with the purchase of the platform from a parent company. This may involve a setup fee to obtain the license to utilize the company’s technology and services. Receiving the Essential Components: Once the initial transaction has been completed and the agreement signed, the parent company will provide you with a comprehensive package containing all the necessary components to launch your online casino. The specifics of this package may vary depending on the agreement, but it typically includes:Licensing: We provide a range of licenses, such as MGA, Curacao eGaming, and UKGC, to ensure legal operation. Web Hosting: We provide the digital space for your online casino to reside. Platform: The underlying technology that powers your casino. Casino Games: Our platform offers a variety of casino games, including slots, card and table games, and live casino options. Game Library: This includes all the different types of games available on our platform. Financial Infrastructure: We have a robust payment processing system in place, as well as fraud detection and prevention measures. Consultation Services: Our experts can provide advice on optimizing your online casino operations. Back-End Management: We take care of all the technical aspects of your casino, ensuring smooth operation. Depending on your agreement, we may also offer additional services. Front-End Responsibilities: As the owner of the casino, you will be responsible for the front-end aspects such as marketing, branding, and customer acquisition.Your role is to attract and engage users on the platform. In some cases, a white label partner may assist you in this endeavor by providing additional marketing services. Profit Sharing: The financial arrangement typically involves receiving a portion of the overall revenue generated by the online casino. Any remaining profit is returned to the white label supplier as part of ongoing operational expenses or as specified in the agreement. For example, a white label provider may not charge an upfront fee, but may instead receive a higher percentage of revenue. As mentioned, this depends on the specific agreement. In short, white label software provides a ready-made solution for new businesses. The supplier provides all necessary services and receives more customers in exchange.
The Evolution of Ready-to-Use Online Casino Solutions Over time, casinos have undergone significant changes. From large, flashy establishments that one could physically visit, we have transitioned to online platforms accessible via computers and mobile devices. However, launching an online casino is not a straightforward process. There are numerous regulations to comply with and technical aspects to configure. This is where ready-made casino platforms come into play. These platforms provide individuals with everything necessary to swiftly establish an online casino. They encompass all essential features that have been pre-configured. If one wishes to initiate a casino venture, they can select one of these platforms and tailor it to their preferences. Numerous individuals, regardless of whether they have been in the industry for an extended period or are novices, appreciate the utilization of these platforms. These platforms simplify matters by handling the complex aspects, such as obtaining authorization to operate a casino and establishing methods for player payments. This allows casino operators to devote more time to activities such as promoting their establishment and ensuring a positive experience for players.Table 1: Data on the Evolution of the iGaming Industry and White Label Solutions in Recent Years StatisticDataUS reports a 16% increase in mobile-based casino game spending, reaching over $4.8 billion. Revenue generated by social casino games during the pandemic exceeded $1 billion. The projected growth value of social casino gaming between 2021 and 2026 is estimated to be $6.2 billion, with an anticipated growth value of over $7.5 billion by 2026. The market value of online gaming increased from $25 billion in 2011 to $51 billion in 2018. The estimated cost to develop a white label casino gaming solution ranges between $15,000 and $100,000. Who may benefit from a white label casino platform? A white label platform may be suitable for those who do not have significant initial capital or desire to manage multiple aspects of running an online casino, especially legal requirements. A white label solution could be beneficial for: – Individuals or businesses without a significant budget for developing their own casino platform. – Those seeking to enter the iGaming market without the risk of legal complications. – Companies that want to focus on other aspects of their business while a third party handles the casino operations.Are an entrepreneur new to the iGaming industry and do not have a significant amount of capital? Do you want to avoid the hassle of obtaining, purchasing, and maintaining a gaming license? Would you like to launch your business quickly and avoid spending a significant amount of time managing and operating a casino? White Label Casino Costs The price of this type of gaming platform varies from company to company. The costs of a white-label casino typically depend on the products and services included in the package. To give you an idea of the general cost to launch such a platform, these solutions can range from $15,000 to $100,000 or more. In addition to the initial startup costs, there may be ongoing operational costs and service fees that occur annually or more frequently, depending on the agreement.As previously mentioned, the pricing structure can vary significantly from one company to another. Therefore, in order to obtain accurate information regarding the expected costs associated with initial investments and beyond, it is advisable to directly contact the relevant company. Casinnovate can provide more detailed information on various software providers. Having said that, a white label solution is still likely to be the most cost-effective option when compared to launching an in-house casino. Pros and Cons of White Label Casino Operations There are advantages and disadvantages to operating a white label casino. Ultimately, whether this will be the optimal choice for your business will depend on several factors, including your specific business goals, experience in the industry, and desire for control over the development and operation of the casino. Advantages of White Label Operations: – Lower Start-Up Costs: The initial setup and operation costs of a white label are generally lower than those associated with launching and operating an in-house business. Disadvantages of White Label: – Limited Control: A white label partner may have more control over the operations, development, and marketing strategies of the casino, which could limit your ability to fully customize the product to your unique needs.Setup Costs Vary The initial startup costs may be lower when starting a business, but it is unlikely to find a solution that is under $10,000. Obtain a License without Hassle You do not need to go through the lengthy and complex process of applying for a gaming license. You operate under the license or licenses of the provider. This is perhaps one of the most valued aspects of white labeling. Restricted Selection of Products and Services The supplier determines which products and services (games, payment methods, additional software) are included in the white-label platform. Even if they have other content available, you may not have access to it. Payment Processing A reputable white label solution provider handles all aspects of payment and payment processing for you. This includes risk management, fraud prevention, and fraud detection. Marketing Restrictions You may have control over marketing, but the provider may still require you to follow certain strategies and promotional restrictions.**Avoiding Operational Overhead** The successful operation of an online casino relies on several elements, including casino game software, payment systems, licensing, backend and frontend processes, and more. A white-label supplier can take care of many of these elements, ensuring a smoother operation for your business. **Limited Rights** When you partner with a white-label provider, you do not fully own the online casino business. Instead, you accept limited rights to the platform from the start, sharing profits and agreeing to implement any changes the provider may make to their business model. **Quick Setup and Fast Launch** White label platforms are pre-configured and ready to go, so setting up a brand and launching an online casino often takes just a few weeks, compared to several months with non-white label solutions. This quick setup allows you to enter the market faster and compete more effectively. Despite the high level of competition in the iGaming industry, white labeling services do not eliminate challenges. Instead, they simplify solutions. To stand out, it is essential to focus on branding, marketing, and retaining customers.
